Internship project: Logo design for the design system
Timespan
10 Days
My Role
Graphic Designer
Tool
Adobe illustrator
Introduction
The head of design asked me to design a logo for the upcoming design system called "Apollo". Meanwhile, NASA's Project Apollo logo was given as a reference. The head of design suggested starting with the concepts of the company spirit which are robot, rocketship, and unicorn.
Design Iteration
Although a sample logo was already given, I still started with various styles of designs and came out with some conceptual ideas to explore more possibilities and move forward from.
Vector logos composed of simple shapes
Doodle style logos
Abstract rocketship concept composed of simple lines
Vector illustrations of the combination of rocketship and robot/unicorn
Robot/Unicorn in a Rocketship
After discussing with the design lead, we decided to move forward with the idea of a unicorn/robot on a rocketship. But the design lead hoped it to be less stylized than the initial ones.
I modified the last version to doodle style and applied colors to have a better understanding of the final looks.
Printed Matter
After discussing with the design lead, he expected something looks printable and like a patch as the NASA Apollo logo.
I tried to make the rocketship more realistic and added more details. A circle border also created a more printable look.
Brand Colors
The design lead then asked me to apply our brand colors to the last versions.
Final outcome
Although the final design was still not determined while I left the company, I did the final modifications and turned in the 3 versions that I liked the most.
